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Search Engine Optimization
Link building helps your search engine optimization for the keyword that you want to be number one in the searches and it gives your website presence on the Internet.
However, most people don’t know how to begin a link building campaign. Where do you look? Who should you link to? Should you do reciprocal linking? Do you even know what reciprocal linking is? Where should you place the reciprocal link? How do you insert the reciprocal link into the HTML of your web page? Did you build your own website or did you pay to have it done for you? Do you have to pay in order to insert your reciprocal links? The questions go on and on. There are many resources where you can learn how to start a link building campaign. We can never overstate how important links are. They are considered a vote for your page by the search engines. If the only place on the Internet that your website is mentioned is on your own website, then you have lost the battle before even firing a shot. You cannot sit idly by and expect people to find your site if it cannot be found anywhere. You need to do a submission to search engines and directories. SEO Business Solutions has state of the art submission software and we will get your website submitted to the major search engines and thousands of other search engines and web directories (including DMOZ). The open directory project. That is only the beginning. You have to find other resources that will point to you without you pointing to them. We are not saying that a reciprocal link isn’t worthwhile. There is still room for reciprocal links. They are simply not as valuable as inbound links. We will give you a heads up. Go to Google and type “free link directories” in the search box. You are going to get thousands upon thousands of link directories. If you are beginning your link building campaign, then you need to concentrate on the free links that do not require a reciprocal link. You can find hundreds of link directories from PR 6 all the way to no PR. However, don’t concentrate your link building campaign only on the link directories with the high PR’s. This will not look natural to the search engines. You should submit your website for inclusion in approximately 250 to 300 link directories per month, until you have your website linked all over the Internet. Once you begin to run out of options for inbound links, you can begin working on reciprocal links.
Once your website has all of those links pointing to it, you will begin to see it moving up in the search results for your given keyword or keyword phrases. Remember to include the keywords you are optimizing for in your link. Some directories won’t let you do this, but most will. After all, if you are optimizing for “widgets” and you don’t have widgets anywhere in your inbound links, you have ignored one of the most important reasons for linking in the first place.
