Search Engine Optimization
Glossary Term of the Day
During the first web boom many businesses were
based on eyeballs more than actually building real
value. Many ads were typically quite irrelevant and
web users learned to ignore the most common ad
types.
In many ways text ads are successful because they
are more relevant and look more like content, but
with the recent surge in the popularity of text ads
some have speculated that in time people may
eventually become text ad blind as well.
Nick Denton stated: Imagine a web in which Google
and Overture text ads are everywhere . Not only
beside search results, but next to every article and
weblog post. Ubiquity breeds contempt. Text ads,
coupled with content targeting, are more effective
than graphic ads for many advertisers; but they too,
like banners, will suffer reader burnout.Battelle, John
Popular search and media blogger who co-founded
The Industry Standard and Wired, and authored a
popular book on search called The Search.
See also: Searchblog – blog about the intersection
of search, media, and technology.
The Search – John’s book about the history and
future of search.
The Database of Intentions – post about how search
engines store many of our thoughts
Web 2.0 Conference – conference run by John
Battelle. Battelle’s Google speech
This and many other relevant search engine optimization terms can be found in the SEO Business Solutions glossary.
Tags: Search Engine Optimization, SEO
June 18, 2008 at 10:49 pm
Good job.
June 19, 2008 at 7:00 am
Nice job.