What’s new at SEO Business solutions?

                                     

The new term “favicon” has been added to the SEO Business Solutions glossary.  If you don’t know what the term means, then go to our glossary and find out.  This and many other relevant Search Engine Optimization terms can be found in our alphabetical glossary.  We are going to continue updating our glossary and adding or removing terms as it becomes necessary.  If you wish to make a contribution to our Search Engine Optimization Glossary, go to our contact us page and let us know what the new term you have is or how we can improve the definitions we have.  All suggestions will be given serious consideration.  SEO Business Solutions will continue trying to improve in order to better serve its customers and website users.

 

SEO Business Solutions Looks to Assist its Customers and Website Users

                                                 

 

In an effort to assist its customers and website users, SEO Business Soltions recently introduced a glossary of SEO Terms.  It is done in alphabetical order for your convenience.  All you have to do is find the letter that correspondes to your term.  However, if you don’t find the term you’re looking for, write to us at:

info@seobusinesssolutions.com

and let us know.  We will find the term and place it in our glossary.  In addition, if you think you have a better definition for one of our terms, write to us at the above stated email address and let us know what that better definition is.  We will take it all under advisement and make the necessary changes.

Google Ads show strong growth.

NEW YORK (Reuters) – Google Inc., showed strong growth in its ability to convert Web searches into ads viewed, according to a closely watched industry report quoted by analysts on Thursday, and its shares rose 2.5 percent.

Web tracking firm comScore Inc’s  monthly report on “paid clicks” showed Google’s U.S. growth at 19.6 percent in April from a year ago, compared with growth of 2.7 percent in March and 3.1 percent in February, according to analysts.

Lehman Brothers analyst Douglas Anmuth said the growth suggests a reversal in trends seen for Google during the first quarter of the year and could spur shares higher on hopes the Web leader had reaccelerated growth in the market.

“We are cautious about reading too much into the data as they track only domestic (owned and operated) paid clicks and exclude Google’s full network and international paid clicks,” Anmuth wrote in a note to clients.

Jefferies & Co analyst Youssef Squali said Google could exceed his revenue expectations for the second quarter if growth remained on its current trajectory.

He noted that paid click declines of 4.4 percent for Yahoo Inc. and 9 percent for Microsoft Corp’s MSN could bolster the case for the two to combine, or for Yahoo to clinch a search partnership with Google that has been under discussion for weeks.

Microsoft withdrew a $47.5 billion bid for Yahoo earlier this month in a disagreement over price. Yahoo Chief Executive Jerry Yang said on Wednesday the two companies were still discussing a potential partnership or alternatives to a deal.

ComScore does not publicly release the paid click reports it sends to clients.

Google shares rose $15 to $583, Yahoo slipped 11 cents to $27.06 while Microsoft gained 32 cents to $28.50.

What does this article that appeared in today’s New York Times mean to you?  Well, it means that you should optimize your website for the Google search engine.  We have been saying this over and over and will not get tired of advising our clients that optimizing for Google makes good business sense.  We concentrate on the major search engines, Google and Yahoo! and two of the lesser players, MSN and Ask.com.  In this way, we optimize for over 98% of the searches done in the USA.  SEO Business Solutions is the clear choice for your websites’s search engine optimization.

This and other relevant articles can be found in the New York Times Online.

 

How relevant to SEO are web directories?

                       If web directories are losing their relevance, why ask for inclusion in them?

 

Even though directories, in general, are losing their relevance, SEO Business Solutions thinks that not requesting inclusion of your site in the DMOZ is not a good Search Engine Optimization practice.

 

On May 14, SEOBook commented on the fact that the web directory JoeAnt is now a PageRank 3.  We have submitted hundreds of sites to hundreds of directories.  For sites at the lower end of the quality spectrum, we simply would not submit them to JoeAnt, because we knew they would not list them. Many of those same lower quality sites were accepted in other directories like Business.com, DMEGS and the Yahoo! Directory.

However it is not surprising to us that JoeAnt was dropped to a PageRank 3.  Nick Stamoulis that same morning said that after all, it is a paid directory, which means your link is a paid link and we all know how Google feels about those for Search Engine Optimization.  In fact, we do all we can to stay away from paid directories and link farms.

DMOZ, on the other hand, still gets a nod of respect from Google.  Even though Google no longer needs data from DMOZ in order to index websites, it still crawls the human edited directory and uses the information.  If it were up to us, we would lower DMOZ’s PageRank and give paid directories like JoeAnt a higher PageRank. But, of course, it’s not up to us, is it?

Yesterday, DMOZ announced that it has had visitors from over 200 countries.  Are you surprised?  We’re not. It’s a venerable website with lots of time and history on its side. They’ve been around a long time which Google and other search engines seem to love. We’d be surprised if they didn’t have that many countries in their referrer bin.

We’ve said for a long time now that directories are losing relevance because of other factors taking place on the Internet and supplanting the usefulness of directories.  Well, it isn’t entirely so.  In fact, to a certain degree, we believe that general directories are a lot less important than they used to be for Search Engine Optimization, but haven’t entirely lost their relevance.  However, with the coming of other marketing tools like blogging, social bookmarking, social networking and RSS, directory listings just seem so ponderous and monolithic.  DMOZ is a perfectly good example.  You submit your site on DMOZ and have to wait 9 months to a year for your site to be listed.  In the meantime, you could have built up thousands of inbound links using different means.  Then why bother at all with DMOZ?  The answer is simple but truly:  Since DMOZ is still loved by Google, it makes sense to request inclusion in the directory, even if it takes a year to be included.  An inclusion in a directory with a PR of 8 is the eventual payoff.

 

There are differences when ti come to optimizing blogs and web pages for search engines.

What are the differences when it comes to web pages and blogs with regards to SEO?

 

There are distinct differences when it comes to web pages and blogs, not just in the look or navigation, but in the search engine optimization strategies as well. Sure, both need the usual villains of content, keywords and links. However SEO outcomes for each can be quite different.  Aside from the ease of creating multiple pages, each page of a blog will get indexed by they search engines. If there are ten pages to (or posts) on a blog, that is potentially ten pages indexed. A web page on the other hand gains only one indexing. Most web sites are made up of more than one page, however, extra pages are far more difficult to create and require some knowledge of web page coding. Because each page can be designed from scratch, search engine optimization strategies can be fine tuned for each page.

 

Blogging requires little to no knowledge of programming codes, however your ability to fine tune your search engine optimization strategies is limited to the types of plugins available and how well you utilize them. It is much harder to customize each page on a blog.Blogs and blogging can be great for delivering traffic. Web sites on the other hand are well suited to action such as buying, signing up to newsletters of or any other activity. Search engine optimization strategies for blogs require a focus not just on the search engines, but also with an eyes to the many social sites.

 

Search engine optimization on web pages can concentrate purely on gaining search engine result placement. Blogging and social sites fit like hand and glove as do web sites and search engines. Whilst more than half of many searches deliver blogs in the results pages, individuals who are looking to buy will almost always click through to a web page rather than a blog.

 

If you have a web site that is commercial in nature, you need to maximize your search engine optimization efforts to deliver targeted traffic. A blog in reality is a support service for your web page. Blogs need to not only target search engines, but also target the social community as well. Search engine optimization needs to take that social community into consideration as well.A good example of this is in keyword selection. A web page can target keywords centering around the products being sold. A blog needs to expand on those keywords to include phrases that relate to solving problems, offering tips and providing information. The search engine optimization strategies for each can be totally different.

 

The best approach is to consider each as totally separate entities with totally different requirements. Your search engine optimization strategies should be separated and optimized for each entity to gain the maximum return for your efforts.

 

After all, you should expect a good return for your investment if you hire a company to optimize your site for search engine results.  SEO Business Solutions can help you to maximize your investment.  We consult with our clients to determine what the best strategy is and then we explain what we are going to do in terms that can be easily understood. 

 

We always try to keep our clients as informed as possible so that they can make the best decision when it comes to search engine optimization.  Visit our website and ask us for a free analysis and quote.

SEO Business Solutions’ Glossary of SEO Terms

SEO Terms that you should be familiar withThere are some SEO terms that you should definitely be familiar with if you are planning to hire a company like
SEO Business Solutions to do your Search Engine Optimization.  What are some of the terms?  Visit our
Glossary of terms and find them

 

Unethical Search Engine Optimization

Unethical SEO Practices are not a part of SEO Business Solutions

 

Many website owners want to see their webpage in the first page of search results for the most common keywords in their industry.  This would lead to increased traffic and sales for their particular product.  Therefore, they want to find an SEO company that can optimize their site and position it on the first page of the search results of the major search engines such as Google, Yahoo, MSN and ASK.com.  Unfortunately for the website owners, there are many SEO companies in the market that engage in unethical SEO practices.  However, SEO Business Solutions is not one of these companies. 

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn’t distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from “fake” search engines, spyware, or scumware
• has had domains removed from Google’s index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.

The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

 

Or, instead of wasting your time with these unethical SEO companies, you can go the the SEO Business Solutions website, look at what we offer and allow us to get your website where you want it to be on the search results of the major search engines.  Only SEO Business Solutions will be open with you and tell exactly what we will do for you at a very competitive price.  Go to our contact us page and ask for a free quote and analysis of your website.

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